Combining high consumption potential, accelerated digitalization, and a gradual openness to new business models, the Brazilian market has been growing strongly in recent years. In fact, even with the economic challenges experts predict for 2025, the country continues to offer excellent conditions for companies operating in emerging sectors – such as iGaming, adult content, and others.
Below, we’ll explore why Brazil remains a strategic destination for international brands and how companies can leverage this transformative moment with the right support.
Brazil’s economic performance in 2024 was remarkable. According to IBGE (Brazilian Institute of Geography and Statistics), the GDP grew by 3.4% — the highest increase since 2021 — reaching BRL 11.7 trillion. The services and industrial sectors drove this growth, fueled by higher income, increased credit, and improved employment rates.
However, the real game-changer was household consumption, which rose by 4.8% according to IBGE. This indicates a consumer base with greater purchasing power and a strong willingness to spend — particularly through digital channels.
With the lowest unemployment rate in history, recorded at 6.6% by IBGE, the country’s domestic market gained momentum. The combination of income transfer programs, lower interest rates, and a heated labor market boosted consumption, creating an even more attractive environment for companies selling directly to end consumers — especially in specific niches such as betting and adult entertainment.
The Brazilian market is undergoing a profound transformation, directly impacting key sectors such as iGaming (including poker) and adult entertainment.
The advancement of digitalization, greater financial inclusion, and an increasing openness to sector-specific regulations create the perfect environment for businesses that, until recently, faced cultural and legal barriers.Today, these industries encounter a more structured landscape, with consumers who are increasingly connected, informed, and willing to explore new forms of consumption.
At the same time, stronger domestic consumption — driven by social programs, declining unemployment, and lower interest rates — has boosted demand across all social classes.
As a result, companies operating in previously risky niches now find a loyal, active audience in Brazil, eager to invest in personalized and innovative experiences. With the support of secure financial technologies, these brands can quickly scale and thrive in a constantly expanding market.
Although 2025 brings more conservative forecasts, the Brazilian market remains attractive for digital and scalable businesses. Inflation and high interest rates may slow consumption, but factors such as export growth, job creation, and increases in real wages help to balance the outlook.
Moreover, Brazil continues to be the largest market in Latin America and remains a strategic focus for global companies seeking intelligent expansion.
Read also: Brazilian E-commerce to Be Dominated by Pix in 2025
Bazk specializes in payments for challenging and digital sectors. We operate with proprietary technology, complete focus on compliance, fraud prevention, and integration with local partners to deliver performance, security, and scalability.
For the iGaming sector, Bazk partners with Banco Topázio to offer a complete solution specifically developed for the industry — Topázio Powered by Bazk.
If your company seeks agility, security, and expertise in the Brazilian market, this is the ideal solution.
Schedule a meeting with our team and discover how Bazk can connect your business to real results in Brazil.
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